Final exam for history who built america Research Paper

Final exam for history who built america - Research Paper Example Each ad is an effort to influence and persuade voters that a certain candidate would be best for them and offer them the best chance not only for world peace but for personal success and fulfillment. The ads try to humanize the candidates and show them as authoritative and sincere. As the years pass, we see the ads and techniques becoming more sophisticated. We see how the candidates become smoother and more polished in their delivery. The public has become more knowledgeable about advertising and advertisers must be ahead of the game. The ads begin with President Eisenhower explaining that he will bring peace to the U.S. These ads are very simple and lacking in many modern techniques. Eisenhower appears to be reading obviously from a script. A decade later, Johnson's presidential ads are much better. They tell a story beginning in November 1963 in Dallas and continuing to 1964. The narrative describes how Johnson has risen to the occasion. It emphasizes continuity. Carter's ads are still more evolved. They feature music and lots of separate shots. They use keyword such as competence and change in order to underscore his appeal against the incumbent Ford. They explain a little bit about him and show him communicating with ordinary people. In the 1990s, political advertising really came into its own.