The senior management team would like you to produce a Marketing Plan Essay

The senior management team would like you to produce a Marketing Plan Considering marketing strategies and tactics within your report - Essay Example Marketing creates link. The link involves so many stakeholders both inside an organization and the outside market. Planning to reach out to the wider market becomes therefore a critical issue and involves a good marketing plan to implement it (Ashishi, 2012, p. 21). Trafford Centre is a Shopping Centre in the city of Manchester in UK. Situated next to Trafford Park industrial estate and the situation is around 5 miles off the city centre. By retail size, the centre is the second largest retail centre in the UK. The retail centre was acquired by Intu Properties in the year 2011 through a very high scale sale in the history of acquisition in the British history (Moss & DeSanto, 2002, p. 204). This report will create a marketing plan for the shopping centre. In view of the same, the plan will analyse the SWOT analysis of the centre followed by an effective marketing audit. The plan will then make a review of the strategic objectives and discuss the control measures for the company in im plementation of the strategy. The SWOT analysis looks at the critical success factors of the company as far as the expansion strategy in the market is concerned (Cant, Strydo, & Jooste, 2009, p. 45). These will weigh the ability of the company to succeed among the many companies that have been in the area prior to its operations. One of the strengths of the company is its location. The area is accessible by more than 10% of the UK population in which there is only a 45 minute drive to the place (Sharma, 2009, p. 295). This creates s very large market if well supervised. In the orient, the centre has a very large food court in the UK and it is well known as such. It is also accessed through the Manchester shipping canal increasing its availability. The place serves a lot of commodities and services including big car parks, art galleries, the imperial war museum, cinemas and many more services. The weakness of this place is that the visitor